“WHY AM I DOING THIS?”
…is the predominant thought running off-and-on through my head the past two weeks since I’ve posted my inaugural video on https://lilgripes.com/video/
YOU SEE, I never had aspirations for myself or Li’l Gripes to be the next PewDiePie or Jenna Marbles. Making it on YouTube, given the mounds of talent (and clutter) amongst which one can easily get lost, seems as much of a pipe dream as making it in Hollywood. At multiple friends’ and associates’ suggestions, however, my initial reservations about making my brand vulnerable to the indiscriminate scrutiny of a platform like YouTube mutated from “never gonna happen” to… “screw it, let’s give it the ol’ college try!” Li’l Gripes prides itself on its devotion to both geek culture and the power of aesthetics… It is difficult to make the case that it should not have a visual streaming component, as well.
WHY YOUTUBE IS HARD
So here we are, 1.1K-and-some-change views later, and YouTube has been… stressful… hella stressful.
There is a good reason why only a select few percolate to the top of the class on the ‘Tube. The recipe for YouTube success is a complicated, layered mixture of hard work, talent and luck…Just as it is in La La Land. That hard work entails a lot (like, buttloads of “a lot”) of time spent on writing, storyboarding, and editing your material outside of the time you simply spend shooting. Every channel attracts its viewers for unique reasons but one common denominator in retaining audiences is the craftsmanship behind each video. Originality and creativity can’t be faked or copied but it also requires dogged devotion and dedication for anyone to use natural-born talents to create cohesive storytelling in a single YouTube. I.e. that translates into hours of preparation (and perspiration insert sweat emoji) and post-production for minutes of finished footage.
“Making it on YouTube seems as much of a pipe dream as making it in Hollywood.”
MOMENTS OF DOUBT AND PANIC
Welp, this is all to say nothing of the internal struggles I’ve had over the past few weeks about the content I choose to release. Turning a camera lens on oneself and having the confidence-slash-hubris (is there a difference, really?) to post it with the expectation of an audience is… bold on anyone’s part.
In a way, one would have to be narcissistic and/or egomaniacal to have his or her own YouTube channel. Who am I to demand someone else’s time and attention span in such a way? What do I have to offer? How far do I have to go to make it worth everyone’s while? -WHY DOES MY HEAD HURT- Ain’t I a disappointment enough to my parents as it is? Ok, relaaaax… Wait, should I be twerking? Why am I not twerking in a bikini? Wouldn’t that only be fair? I’M HUNGRY AND I NEED INTERNS!!!
…On the plus side, I learned I do have a great/maniacal smile:
If you enjoy Lil and/or LilGripes.com, please subscribe and give us some calming encouragement! Our episodes will be more and more tightly edited as we continue doing what we do best: bringing sexy geekiness to your phone/tablet/computer screen.